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Consumer Groups in Diamond Jewelry Industry Shift Jewelry Enterprises in China Realize Steady Growth in Operating Income



(Article from Fashion Jewelry, Cover Picture from Sotheby's)




In 2019, although the sales growth of domestic diamond jewelry market slowed down under the background of the domestic economic slowdown and Sino-US trade friction, the Chinese market still maintained a stable growth, with many diamond jewelry enterprises achieving a stable growth in operating income with their own business strategies and advantages.

According to HIERSUN's semi-annual report released in August 2019, the company's operating income in the first half of 2019 reached 841 million yuan, up 17.47% year on year.The net profit of the company's affiliated shareholders reached 116 million yuan, ranking first among the 13 companies in the same industry listed on the new third board.

Over the same period, the performance of many jewelry companies also showed a relatively obvious decline. Analysts generally believe that the current polarization in the performance of companies in the industry is transmitting the new development signals of the industry. With the change of people's consumption habits and preferences, the future development direction and trend of the industry are gradually emerging.

Brand-operated Enterprises Grow Remarkably, Consumer Brand Awareness Continues to Raise

According to the 2019 A-share Jewelry Listed Company Research Report recently released by the GAC Fund, because the revenue of brand-operated enterprises in the industry is stable and the production and wholesale enterprises are in a small scale and in the fierce competition. In the first half of 2019, the revenue differentiation between brand-operated enterprises and production and wholesale enterprises were further intensified compared with the previous year. Among which, the revenue of brand-operated enterprises increased significantly, while the average revenue of production and wholesale enterprises decreased by 86.4% year on year, while the financial expenditure increased significantly. At the same time, the brand-operated jewelry enterprises were differentiated and the market was concentrated to the head enterprises.

GAC Fund showed that the distinguished performance of brand-operated enterprises shows that the current consumer brand awareness is gradually improving. More and more consumers are willing to choose jewelry products with high quality, novel styles and guaranteed after-sales service, which are the advantages of brand-operated enterprises such as HIERSUN.

Polarization of the Jewelry Category was Intensified Diamond Jewelry Become New Favorite in Market

According to the official website data of the Shanghai Diamond Exchange, from January to November 2019, the total diamond trading volume in the Shanghai Diamond Exchange reached 5.784 billion US dollars, up 8.23% from a year earlier. The total trade volume set a new record. De Beers, the world's largest diamond mining company, pointed out in the 2019 Diamond Insight Report that the sales volume of China's diamond market reached US$ 10.6 billion in 2018 and has become the world's second largest diamond consumption market second only to America.





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